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Search Engines and Its Related Terms

Posted on: February 12, 2009

Search Engine :=

1) Adwords:This is the Pay Per Click advertising program offered by Google.

2) Automated Submissions: Services that use a web based tool or software to submit sites to search engines, free for all pages, and directories. CM SEO does not recommend using these services, these submissions can be viewed by the receiving party as spam.

3) Directory:A directory is a method of organizing sites by category. Typically the directory structure is created and sites are reviewed and entered into the appropriate categories by humans. The two largest directories on the Internet are The Open Directory (ODP) and the Yahoo Directory.

4)Hand Submissions – A service to develop appropriate titles and descriptions for submission to directories, search engines, and advertising sites. The submission is often unique for each directory, being sure to be compliant with all guidelines. CM SEO always offers hand submissions and has great success in getting relevant listings in appropriate directories.

5) Link Popularity: One of the early innovations by Google was the development of Page Rank Checker, a numerical page ranking based on incoming links to a site. Further information on the original algorithm can be found at The Anatomy of a Large-Scale Hyper textual Web Search Engine. Link popularity is the process of developing incoming, outgoing, and reciprocal links for the purpose of increasing Page Rank.

6)Meta Tags: Information in the body of the html including description and keywords. These tags are often used by the search engines as part of their determination of placement and the description is often displayed in the results.

7)ODP: (Open Directory Project) – The largest human edited directory on the Internet. The Open Directory provides listings for free but only for qualified sites and because editors are volunteers, wait times can be lengthy.

8 ) Page Rank(PR): See also Link Popularity. A numerical rating of a site developed by Google as part of it’s algorithms for determining search engine listings. To view page rank requires installing the Google tool bar in your browser. Yahoo also utilizes Page Rank calculations.

9) Search Engine Optimization: The process of fine tuning the content of a site along with the html and meta tags so that it is search engine friendly (and we hope people friendly at the same time).

10) SEM: (Search Engine Marketing) – The process of marketing a site for improved search engine results, often including a combination of search engine optimization and paid advertising.

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